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Marketing generates leads; Sales completes the conversion; Revenue is generated from the combined efforts of these two groups. Business Development is the expensive, golf playing Show Pony that makes intros to the “big deals”. Real Marketing is the Work Horse behind your P/L. There are no silver bullets in marketing that will magically fill your funnel to capacity. You need a strategy that combines multiple elements that reach your target in ways and locations they wish to be reached. This strategy needs to be monitored, tracked and adjusted…over and over and over.
Conversion % is usually the big unknown. Most businesses don’t take the time to learn this number intimately. The fact is when management does not monitor conversion % by media, campaign and salesperson they have no idea where the problem is and the blame game begins. There’s a better way…Our Way. If you are serious about generating revenue you must take the time to know your conversion %. It’s the first thing my team will confirm. We ask the hard questions. We hold people in your organization accountable. We make certain that finger pointing never rears its ugly head in your company. Marketing will deliver quality leads. We aggressively target your top targets and those that have the highest conversion potential. Lead generation will be focused there. Salespeople will have to become better closers. The numbers will expose those who are not. If you are as passionate about your business as we are about saving our client’s money while generating quality leads, we are going to get along just fine. Start the process by checking out our consulting services and products. We offer something for every business that is serious about generating leads. |
