June 15, 2011 - Walnut Creek, CA: Chiropractors and nutritionists are highly competitive fields today. With competitive markets come self-proclaimed, marketing gurus.  No one knows that better than Dr. Gary Yaeger of Yaeger Chiropractic. "Not a day goes by without some chiropractic or medical marketing company soliciting me on how they will get me more patients," says Yaeger. However, when you dig deeper they provide very little in the way of generating targeted leads for their clients. "It's a one-size-fits-all approach," according to Paula Pollock, CEO of the Pollock Marketing Group. "Like real estate agent sites, automating some time consuming functions is focused upon but the time to customize and optimize the site is glossed over. That’s time and knowledge a busy doctor doesn't have. The standardized content they tend to provide all their users harms everyone in the system in the eyes of the search engines." Dr. Yaeger is blogging, using social media and SEO with the help of PMG. In between patients he can answer a quick email or question. Doctors that stay connected with their patients outside the office are the most referred and have higher levels of retention than their peers.

Given the option, Dr. Yaeger chose the custom, outsourced marketing department approach offered by the Pollock Marketing Group. "An inbound lead generation strategy has a lot of moving parts that require consulting and planning, not choosing from columns like a family style menu. We are working with Dr. Yaeger to grow both the NRT - nutrition response therapy and chiropractic sides of his business. We are focusing on his target's needs, educating them before the appointment and access when they need him." Additionally, Dr. Yaeger offers many local talks on patient hot topics such as infertility, digestive issues, stress, sleep and pain management. He has embraced social media and engages locally in networking groups. These traditional approaches teamed with a solid online education foundation will engage new patients and continue to educate his current patients.

About Pollock Marketing Group

The Pollock Marketing Group is laser focused on lead generation. We specialize in inbound marketing and organic online lead generation using a host of skills and strategies we have developed and refined with the ever changing social media marketplace.

Our clients are usually those in a "revenue rut" where their team cannot keep attempting to do a good job at everything while growing their business. The best place to start is by bringing in marketing professionals who pay attention to the constant changes in today's marketplace, and have the tracking, reporting and project management skills to keep projects moving forward all the time.

At the helm is Paula Pollock - CEO with over 25 years of business development, marketing and indirect channel experience with AT&T, Beringer Wines, NTT/Verio, Qwest and Savvis. She oversees the strategic planning role with her core project managers and implementation staff supporting her growth plans for their many established clients.

For more information please contact:
Paula Pollock
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.pollockmarketinggroups.com
800-787-1639

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