Prospects Don’t Care What You Want to Sell Them!
Are you still talking at your prospects like everyone else? Are you telling them about how great you are and why they should work with you?
How’s that working out for you? Probably not well or you wouldn’t be here.
The only thing that works today is inbound marketing. How does inbound marketing work better than what you’re doing now?
Quick Education on Inbound Marketing
The Internet search changed it all. Before, marketers used disruptive marketing (e.g. television commercials) to push their client’s products in front of audiences that were demographically determined to be potential prospects. Once the Internet allowed prospects to type in search terms, marketers lost control of what they paid attention to. Marketers tried things like banner ads and pop-up ads, but technology kept finding ways around it.
In the age-old if-you-can’t-beat-em-join-em, smart marketers began studying the needs and desires of prospects more precisely and began using inbound marketing strategy to attract them. This cross between marketing and psychology is where a successful inbound marketing company canchange how you approach your clients and how they perceive your company. Our inbound marketing company in San Francisco is focused on helping our clients connect with their customers in a way that they appreciate, respect and respond to naturally.
Inbound Marketing Foundation
We focus our client’s inbound marketing campaigns on proven strategies that help companies get found online. These foundational elements are:
Benefits of Inbound Marketing
When you make the mindset shift to working with an inbound marketing firm you will gain immediate marketing ROI:
As an inbound marketing company, we focus on your ideal clients to deliver qualified prospects consistently at the precise moment they are searching for information or services your company offers. We help you present your website as a hub of valuable information for your ideal customers and others who are still determining their needs. Inbound marketing is much more than getting a high rank on major search engines. We make great efforts to understand what is keeping your ideal prospect up at nights and then presenting your company as the solution to their problem.
Although we are an inbound marketing firm in the San Francisco Bay Area, we work with clients worldwide and across all industries. While products and solutions differ, prospects always want to know how you are going to solve their problem. Please take some time to learn more about our inbound marketing firm or if you have questions about how we could help your company, schedule your private meeting with us today. This link will lead you to our Marketing Questionnaire. It helps us understand a little about your past and current marketing situation before our call.