Are You Delegating Enough to Grow?

Delegating and outsourcing are similar concepts: both involve off-loading projects you usually manage to someone else. Usually the decision is made because you Delegating and outsourcing are similar concepts: both involve off-loading projects you usually manage to someone else. Usually the decision is made because you:

Don’t have that particular skill needed;
Are too busy; or
The value of your time is worth more than what it costs to task someone else with it.

Most businesses know that delegating/outsourcing is the best way to grow their companies, yet they tend to ‘freeze up’ when they think about what it will take to delegate their project. You’ve probably fallen prey to this yourself thinking it will be faster if you simply do it yourself. That kind of thinking will never get you moving forward.

Create an Operations Manual - Just like when you buy a new car or appliance there is a manual that helps you operate whatever it is. Your task is no different. Basic task delegation requires you taking a few minutes to list how you perform that task. You must assume the person knows absolutely nothing. Yes, it takes time but if you create a thorough list you will have a better experience and less disappointment.

Goals & Milestones - Even if you fall into the first group above – not having the skill needed – you still need a plan. Consultants and free-lancers fall into this category. Often, consultants are so eager to get your business they forgo asking the hard questions up front fearing they will frighten you away. Trust me – if you are interviewing consultants and they don’t ask for you task list in some capacity, find someone else.

I often have exploratory calls with prospects and send them away for months until they have their thoughts together. Occasionally, businesses want me to get their systems or strategies in place and then have their assistant implement the work. The only trouble is they don’t tell me this straight out. You must be honest when interviewing consultants and professionals. It’s similar to hiring a contractor for a remodel thinking you can decide on details later. Change orders are expensive in any industry.

It is worth repeating: delegating and outsourcing are the keys to high performance businesses. If you are overwhelmed by the time it will take to prepare for and manage your consultant, it’s probably the wrong consultant. The good ones have systems in place to provide you with regular updates on their progress and hours. Ask the hard questions, but be prepared for some of theirs, too.

Paula Pollock is Director of the Pollock Marketing Group, further assisting good companies in becoming great through outsourced marketing services with her team of professionals. PMG fully embraces and encourages a the flexible workforce model. You can sign up to receive her bi-monthly Lean Business Solutions newsletter at www.paulapollock.com

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