| Vidiots Must Reform or Lose High Google Ranking |
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Another month, another change by Google that sends everyone into an SEO frenzy. Last week Google made changes to their SERPs (search engine results page). Instead of the usual three Sponsored Links on top and then a list of the highest ranking Sites, images and videos are now appearing in the SERPs. What does this mean to you? You need to expand what appears on your home pages beyond SEO content. Layman’s Terms: In plain English, Google tossed video and image results into their algorithm for searches providing further competition for Page One search rankings. E.g. a site that appeared in the middle or bottom of Page One could find themselves on Page Two or Three because videos and images are competing for that same search. Great content isn’t cutting it anymore – not alone, anyway. Work Your Images: Image additions to your home page will help if they are properly tagged (keywords attached to the image) and relevant to your audience. If you have images that make sense for your target e.g. product photos of the jewelry you design or the indoor playground at your new location, post them with text captions. The SERPs don’t like images without captions. This doesn’t mean visible to the viewer. It’s part of the uploading process in your site. Most allow you to choose whether the text is visible or not. Vidiot Reform: I admit to being a vidiot. I own a first generation Flip camera and a web cam. I just hate how amateur video makes me look (I know that’s totally vain of me!) Shy of Oprah’s lighting crew, I will always cringe watching myself on video. But, I must get over it. Having video on your home page is practically a requirement now. I’m not great at editing, but I’m forcing myself to learn through some great free tools online. YouTube has built in editors once you have your own channel. One that might be already on your desktop is Windows Movie Maker. Take time to learn one of these. See The Future: As I watched my son’s baseball game this weekend, two tweens were sitting behind me watching music videos on their mom’s phone. Just like computers and smart phones, video is here to stay and only going to get bigger. Plan now. Human attention spans are shortening daily! Overall, I encourage you to pay close attention to this new Google change. Check your analytics regularly and watch for changes. Add conversion goals within your videos. See how many visitors prefer the video path over the traditional one. If your blog is one of your main landing pages, try a video blog once in a while. In the interim, watch as I reform and send your comments. I admit that I’m a complete rookie and I will take all the advice I can get.
Want to use this article on your website? That’s great, but please include the next section beneath it. Paula Pollock is CEO of the Pollock Marketing Group, further assisting good companies in becoming great through outsourced marketing services with her team of professionals. PMG supports business marketing at all levels from DIY, short-term projects and campaign corrections. You can sign up to receive her Marketing Tips newsletter at www.paulapollock.com
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Another month, another change by Google that sends everyone into an SEO frenzy. Last week Google made changes to their SERPs (search engine results page). Instead of the usual three Sponsored Links on top...
- there is the additional pressure of having a conversation with a camera. Stay Connected!
