I am going thru a marketing overhaul and Paula has been an invaluable resource. I felt that I was so involved in my business that I might have lost touch with who my customers are, what matters to them, and the best features and benefits to promote in order to grab their attention.Paula helped me develop a Persona Chart, precisely targeting different segments of the market and defining their different persona, along with the benefits that would touch them the most. It is my basis for all marketing material being produced from now on.
Valerie Ackam
Blindmobile
I highly recommend Paula for your marketing needs. Paula is creative, pro-active, and efficient. Her enthusiastic attitude, willingness to think-out- of-the-box, and knowledge of using social media and the internet to promote your business, makes her an extremely valuable business resource!
Meghan Mahler
Meghan Mahler Design
Every week I learn something new and the goals set on these calls have had great increases in my business. This year is going to be one of my most profitable years thanks to you, your creative ideas and take-charge personality. The best thing that could have happened to me and my company was hiring you as my CMO.
Monica Casale - President
Optimum Accounting
When I began my work with Paula I was distressed by the inconsistency of customer satisfaction. Some people loved us, and some obviously did not. I expected Paula to work me through how I could please everyone, but instead she said that we needed to target my best customers and drop the rest. Paula and I worked together to create personas for the types of people that loved what I had to offer and then we went after them with our marketing message. Over the years this has really paid off. You don't have to please everyone, nor can you. Paula helped me find the one's worth pleasing.
Sue Older-Mondeel
SadieDey's Café
As a business owner we can not possibly be skilled in all the areas required to run a business. Marketing being one of them. I am thrilled to have Paula as part of my business connections for her honest, genuine advice and knowledge of the marketing world. She has pointed me in the right direction to take the next step and sometimes that’s all we need is the direction. Thank you Paula, you rock.
LeeAnn Kleinfelter
Keeping Order
Paula has the ability to really get inside the customer’s head and speak to them.
Lana Fitzpatrick – Realtor
Coldwell Banker
I was on your USP call and wanted to tell you how great I thought it was! There are so many informational teleclasses out there that don't really give you a lot of info, its more hype to drum up business. But your class was chock full of great marketing information. As someone who is just starting my own business, I know I will do the work that you laid out for determining my USP.
Stephanie
New Business Startup
Heard your teleclass yesterday and you are great. You talk fast enough for me(so many talk soooo slow!), start right in with content, and do provide content! I have forwarded your link/blog to several people I know.
Joanne Victoria
I went to your site and read the article and suggest everyone do the same. Great content and excellent advice. And I am sure you have it down to a science so you do not spend ALL day doing the Social Media Dance...
Thanks for always sharing good content
Heidi Richards Mooney
Rarely if ever, do businesses sit down and plan a solid social media strategy for developing leads. Often it begins in one of two ways: 1) one person in the company who understands and enjoys new technology uses one or more platforms for the business. They get a Twitter account and just start tweeting without much thought for their target. Or, 2) someone specifically plans to gain business from a wide target but doesn’t understand how, so they follow the lead of the countless...
Virtual staff has hit the mainstream now. First it was outsourcing, then off-shoring and now virtual teams are de rigueur in many growing companies. People are located everywhere and with all the fantastic collaboration tools available today, even executives are becoming virtual. Hiring CMOs and CFOs are not requirements during the business growth phase. Some firms hire because they assume that’s the only...
The chicken and egg argument is closely related to an online marketing problem that eventually arises in most businesses, where should I focus my attention and development dollars on first: my website or social media? Most small businesses already have a website and profiles on most of the top social media sites. The answer depends on a few variables. 
